For my visual thesis, I explored how minimalism in graphic design creates emotional depth through simplicity. I developed a brand strategy and identity for "Lucid," a minimalist supplement brand designed to support mental clarity, calmness, and renewal. The brand embraces the essence of less, with a focus on transparency, simplicity, and trust in its formulations. Lucid aims to empower individuals to reclaim mental balance in a world filled with distraction and decision fatigue. Through thoughtfully crafted marketing materials and packaging, I captured the brand's mission to deliver effective, natural solutions for mindful living. This project highlights my ability to merge research with design, creating a visually and emotionally resonant brand.
