During a week-long work placement at DRPG, I had the opportunity to collaborate with fellow students on a live brief to create a soft launch campaign for the fictional product line "Red Bull Gummies." Tasked with developing a cohesive visual identity, including a product name, strapline, and advertising concepts, we devised the dual-themed campaign, "Lift and Charge," inspired by Red Bull's iconic "gives you wings" slogan. I crafted social media mockups that highlighted this dual identity under the campaign message "Choose Your Energy," and designed an exhibition stand to demonstrate the campaign's potential impact at sporting events. This hands-on experience with a professional creative team underscored the power of open collaboration and how shared creativity can elevate a concept to extraordinary heights.
