I developed the brand "Lunatic," inspired by the nursery rhyme character, The Cat and the Fiddle. Drawing from my passion for dance music and Ibiza experiences, I conceptualised an out-of-this-world dance event hosted on a spaceship, featuring top DJs and a fiddle orchestra. The Cat serves as the charismatic event owner, and playful elements from the rhyme, like cows as psychedelic bouncers, enrich the brand's identity. The name "Lunatic" cleverly ties to the historical belief of how the full moon inspired uninhibited dancing, seamlessly integrating the rhyme's moon imagery. I crafted a complete brand strategy and identity, creating social media assets, posters, and merchandise to bring this unique brand to life. This project showcases my ability to merge narrative inspiration with innovative design to create an engaging and immersive brand experience.
